McCall’s Quilting

Niche market magazines, such as ‘McCall’s Quilting’, benefit from a dedicated (often obsessive) clientele, as well as revenue from advertisers specialising in related products. They're the crack dealers of the magazine industry.

Quilting is ingrained in American culture and remains a popular past time. Some families can trace their heritage by the patches on quilts handed down from generation to generation. Facts I recently learnt but not by reading the September/October issue of ‘McCall’s Quilting’.

Art Work:
The art work is not particularly innovative, though it must be said that a lot of hard work has been put into brighten up a somewhat dull situation. The soft colours give the magazine a warm welcoming appearance (much like a nursing home). The quilts themselves are very pretty and the cover gives good examples of the variety available inside.

Content:
This edition offers 18 patterns that I'm sure set the hearts of the quilting faithful a-flutter. It offers nothing for anyone casually seeking a new hobby which is, as far as I'm concerned, a trick missed. “Hexies are hot!” exclaims a cover tagline, “no their not” say I setting fire to my hair out of sheer boredom.

Conclusion:

This magazine should carry a warning accompanied by pictures of people in comas. Then again if you happen to be into sewing pieces of cloth together and (sarcastically) who wouldn't be, this publication is the one for you.

As for me well I cut mine up and made this instead.