A good periodical should be described as three things:
- Informative
- Entertaining
- Inspiring
Esquire UK promises this in two words and an ampersand:
“Style & Substance”. A lofty motto if there ever was.
The now Art Director, David McKendrick, once came to me in a
moment of loss of faith. He looked at the latest copy of the time and said,
“Other people save lives and we produce this.” His tone was despondent and
questioning in the way that great men often speak when their vision, on quests
of the utmost importance, is blurred. The statement resonated with me and a few
days later my answer to him was thus “You produce beauty without which, there
would be no reason for life.”
Pretension is a fearful beast but Esquire UK steers clear by
not taking itself too seriously and throwing a few chuckles into everything it
does. It is essentially a men’s “style” magazine covering a wide range of
topics and products that wet the pallet.
From Savile Row to H&M the issue impresses with its real
life solutions to real life man problems. What to drive, where to eat, what to
drink, where to travel and generally how to be impressive. Its Art work is startling,
well thought-out and deeply detailed on every page.
The main feature is a tribute to their worthy cover model, accompanied
by a collection of photography of outstanding pedigree. *Note: Curiously there
is no interview with Kate; don’t let that put you off though.
Am I informed yes, am I entertained indeed, am I inspired
well let’s just say there’s a Paul Smith coat/Thomas Pink shirt combination in
my near future.
Esquire UK is a righteous publication, it soaks up culture, digests it and pours art onto its pages for all to enjoy.
Esquire UK is a righteous publication, it soaks up culture, digests it and pours art onto its pages for all to enjoy.
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